With writing – variety is life, uniformity is death.

This variety quote sounds so much better in French, (Doesn’t everything?), as said originally by that famous chappie, Benjamin Constant –  “La variété, c’est la vie, l’uniformité, c’est la mort.” Even if he wasn’t talking about writing.

(Benjamin Constant? Can’t resist finding out who he is  – a Swiss-French political activist and writer on politics and religion.  And how ironic that somebody espousing the value of variety has the name Constant…)

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Uniformity? Well, it looks pretty deathly to me.

This is why I consider myself to be so lucky. The luckiest writer in…my study, if not the universe.

There is variety in my writing life, in abundance.

In the past few weeks, I have been commissioned to write (or edit) pieces about:

  • Gluten-free pasta
  • A new apartment block in Watford
  • Advanced foam technology
  • Holidays in Zanzibar and Kenya
  • Residential building surveys
  • A local volunteer centre
  • Human rights in Pakistan
  • A health food shop for animals
  • Pre-paid cash cards for holiday travel
  • Direct mailing campaigns

I could go on…

Did I know anything about these subjects before I started?

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Nothing,  or not very much. Therein lies the joy for me. I love, simply LOVE, finding out about things. A whole variety of things. Things that seem pretty dull until I’ve started researching into them. Things that ARE inherently dull so it’s a challenge to make them seem interesting, or interesting enough to ensure that other people will be delighted to read about them.

“Variety may be the spice of life, but consistency pays the bills,” said Doug Cooper. Yes, THAT Doug Cooper. The one I haven’t heard of.

Doug Cooper is:

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Except that consistency DOES pay my bills, in the sense of producing consistently good, sparkly copy for my clients, no matter what the subject.

But without the variety…

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