“When you undervalue what you do…”

“…the world will undervalue who you are,”says Oprah of the Winfrey.

Indeed, she is so very right, as always, I suspect. Sickening, really, people who are always right. It brings out the child in me.

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For my internal (now external) debate on whether or not I undervalue myself, blame Seth Godin, who kindly emails me every day with his thoughts, even when I don’t want to read them. This was from yesterday.

“Double and half (freelancer math)”      N.B. I think Seth means MATHS!

“Successful freelancers need to charge at least double the hourly rate that they’d be happy earning doing full time work. (In many fields, it’s more like 4 or 5x).

And they need to spend at least half their time getting better at their craft (and helping the market understand and appreciate what they do).

Your mileage may vary, but one sure route to becoming an unhappy freelancer is charging just enough and hoping that the low price will keep you busy all the time.”

See?

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I’m getting better at this but when I’m asked to quote for a job, everything inside screams, ‘Don’t charge too much! They’ll find someone cheaper. You won’t get the job.’ – so it’s a battle for me to come up with a realistic charge for my services and, yes, generally I DO undervalue myself and that means I don’t get paid as much as I might. Not that I’m an unhappy freelancer, you understand. My glass is always half full, or even overflowing, simply because I love my job.

But here are the recommended rates for freelance copywriters in the UK, as suggested by:

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Hourly: £30-£100 depending on experience.

Daily: £250-£800 depending on experience.

I AM very experienced. My clients come back to me again and again, because they know I produce top quality work on schedule or sooner and that I work weekends and through the night, if necessary, to get a job done on time.

I have never dared to charge more than £30 per hour.

There is this little niggling doubt in my head that I should rephrase that sentence starting,’My clients come back to me again and again, because…’ to incorporate the sentence, ‘I have never dared to charge more than £30 per hour.’

There I go. Undervaluing myself again.

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I’m not alone, which is something of a relief.

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I’m not sure about the second half of that statement.

I rest my case.

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