“If you’re a good marketing person…”

“you have to be a little crazy, ” said Jim Metcalf. I can’t pretend to know who Jim Metcalf is. (Sorry, whoever you are).

Neither can I pretend to be a good marketing person. I can, however, vouch for the fact that I’m a little crazy. That’s what this last month has done to me. Sent me a little crazy.  Marketing and craziness – a chicken and egg situation?

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Hence, no blogs recently. Not enough hours in the day or brain cells in the brain.

I’ve been researching in depth into the work of good marketing gurus. For which read, I Googled ‘good marketing’ which may or may not amount to the same thing.

One of them advocated this for novelists, in answer to the question how should we divide our time once the book is published:

70% for creative writing and 30% for promotion

(He forgot to mention the time needed to earn some money copy writing, unload the dishwasher, go shopping, walk the dogs, cook the dinner, clean out the chickens, exercise the horses, shave under the armpits, use the bathroom, sleep, breathe occasionally…you know, all those necessary little tasks which keep body and soul together).

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Image by Anthony Falbo

I am proud of the marketing I’ve achieved. It has been good marketing.

Endless word of mouth…

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A book-signing event which could lead to other book-signing events and, certainly, Of Night and Light to be stocked by W.H. Smith…

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Workshops at Bede’s School which will act as pilots for other workshops…

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Thank you to everyone for the huge amount of support you’ve given me. I’ve been humbled and delighted in equal measure.

And, you know what? I feel as though I’ve been fed through a mangle!

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Good marketing? Yep.

Time for creative writing? Nope. For NaNoWriMo – 15000 words. A small triumph in the circumstances.

And now…

More good marketing but DEFINITELY some writing, or my brain will explode.

And that could be messy.

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