Copywriting resolutions

Copywriting resolutions? What, you mean, like, get more clients?

Nope, not for me – at least, not as a primary goal.

“A writer should be joyous, an optimist . . . Anything that implies rejection of life is wrong for a writer,” said George Gribbin, one time chairman of Young & Rubicam, the advertising agency.

Amen to that!

So – the first of my copywriting resolutions – Write  joyously.

spinning-donna-howard

Spinning by Donna Howard

Last year, I think I proved it’s possible to write joyously about mortgages, probate, wills and financial services. I loved doing that – so, in 2014, bring on more challenges!

“The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships” – from Leo Burnett, another advertising executive.

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A fabulous description of the work, leading to the second of my copywriting resolutions – Write  boldly.

Last but not least…

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Stop writing for peanuts!

Last year, I turned down two jobs – pay derisory… That might seem like a small thing to some people, but to me, a freelance writer, it was HUGE.

If you haven’t already, please read this excellent article by Linda Formichelli, The Renegade Writer and all-round guru (to me.)

On Writing For Peanuts

A little extract – “I do not believe that writers who work for cheap are depressing the rates for professional writers…It’s like saying that McDonald’s grill-jockeys are depressing the rates for master chefs.”

That’s me and my copywriting resolutions, then.

Write joyously. Write boldly. Stop writing for peanuts.

happy writer

 

 

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