The blogs do work

Randomly as ever, my title about blogs was inspired by this wonderful (well, I think so!)  song by The Verve.

If you’re not now ready to throw yourself off the mantelpiece or drown yourself in a cup of cocoa – I’m pleased to report something. About blogs. One in particular.

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It’s received wisdom that blogs make a difference to your business. That’s if the content isn’t copied from another site, you update it regularly and whatever you write is engaging, fresh and relevant.

I blog every day, but I’m not selling anything – except, I suppose – me.  My blog is like Julia Cameron’s, The Artist’s Way, morning pages. Or, in this case, evening ones.

It gets me writing. People like it. I don’t obsess about how many, how often and all that. I used to, but that was a slippery slope to insanity. The most important thing to me is that…

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Writing business blogs is slightly different. With a different outcome in mind, at least.

First the Great Google God loves the revived content. It can be an effective – and cost-effective – word of mouth marketing tool. (Perhaps it would be described more accurately as word of finger marketing?)

Blogs are the perfect opportunity to talk about products and services, share news and hype anything at all. It’s definitely handy for creating a buzz at a moment’s notice without the need for expensive mailing. Just keep it current…

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I write a monthly blog for a food and wine importer. I’m being a bit secret squirrel about it, on the grounds of client confidentiality, since I write it as though it’s from the mouth (fingers?) of the company owner.

Since I started, in November last year, visits to the site have grown steadily, as have on-line orders. (Don’t ask me for the Google analytics, I’m just reporting what I’ve been told!)

In January, I wrote a piece about a particularly fine bottle of wine. Of course, I had to taste it. Quite a few times. It’s a tough job, but someone has to do it.

To our delight, the blog was picked up by an award-winning magazine – and the wine, and concomitantly the company, was selected as Discovery Of The Month for May. Imagine the interest and the sales figures NOW

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See…as I said earlier…

The drugs don’t work. The blogs do.

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