The confession of a blog writer.
Anyone who’s had the (dubious?) pleasure of working with me will remember very clearly what I always say about blogs. I say, with such authority, ‘If you’re going to have a blog on your website, you MUST provide new blogs on a regular basis. Nothing looks worse, when you open up someone’s website, than to see a blog which is months or even years old.’
SO – here we have my website. The date is April 5th, 2017. The two latest blogs are dated February 7th, 2017 (JUST about acceptable) and November 22nd, 2016.
How very embarrassing!
I could spend hours justifying this lapse in my own professional standards, in a ‘the dog ate my homework’ sort of way, but I won’t waste your time or mine. It’s rather the same as doctors not looking after their own health or builders being the last people on earth to finish those DIY projects at home.
In honesty, my blogs are for entertainment and to add fresh copy to my website, with the idea that I get plenty of Google brownie points and am bumped up the rankings. Is this last point true or is it one of those urban myths put about by…whoever? I suppose blog writers like me who want more business! It’s really a hiding to nothing to update simply for the sake of updating. The aim should be to update in a timely manner in a way which gives benefit to your users – more traffic, increased engagement and fresh links…
Here are the conclusions to some research I’ve done in relation to blog writing:
- Initially, a web page can be given a “freshness” score based on its inception date, which decays over time.
- The amount of change on your web page plays a role – the more you change content, the more likely Google is to notice it, especially if it’s in the body text.
- The more often you change the content, the better.
- Think about adding completely new pages rather than just refreshing old ones.
- Go for as many relevant links as possible, especially from sites that are themselves fresh.
Why do I blog?
Because I enjoy it. Because I like entertaining people. Because it’s a way of practising my writing skills. Because it’s a way people can see what I do and how I do it. I have been given work on the strength of my blogs – their style and tone is not for everyone but it IS for some people. I don’t blog to sell anything – except perhaps myself. (No double entendre intended!)
Why should YOU blog?
Here’s what the experts say:
1) To drive traffic to your website.
2) To convert that traffic into leads.
3) To help establish authority.
4) To drive long-term results.
And if you DON’T like doing it, then you could always ask me.
I LOVE IT!
Yes, do as I say, not as I do…